i-seafood trader Ltd. is a company leading the seafood internet trading revolution, a trading industry that was born out of the frustrations created by the opaque and inefficient global seafood markets. Low prices and unfair market practices squeeze the seafood margins driving fishermen out of business. i-seafood trader operates on the premise that it is better to develop the sustainable resources of the world by paying fair prices to the people who are the biggest risk takers in the supply chain, and then shorten the supply chain allowing buyers to deal directly with the source of the product. By facilitating the development of "sustainable product and fair price" business i-seafood trader encourages more suppliers to support a growing trading system. Product bought from the system will qualify the buyer to use the "Sustainable product and fair price" logo.

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